RETAIL MARKETING
POS-Guideline & Interactive Installation
RODENSTOCK
CORPORATE DESIGN GUIDELINE FOR POS
A concise POS guideline was developed to complement the corporate design framework, and a six-meter-long experience wall was designed: three touchscreens plus a lift-and-learn function that triggers relevant content when products are lifted. The result: informed customers and genuine support at the point of sale.
INTERACTIVE “LIFT & LEARN” INSTALLATION
A 6-meter-wide Experience Wall that features three touchscreens, each integrated with a “Lift and Learn” system, not only assisting the optician but also offering an enhanced customer experience. By lifting one of the multiple Rodenstock lenses, tailored content springs to life on the screens, allowing customers to interactively delve into the lens’ advantages.
Projects are under NDA. Full portfolio available on request.