Led a multiprofile-designer team delivering monthly campaigns across 200+ factory stores in Europe. Each initiative deployed a minimum of three coordinated POS touchpoints to keep stores continuously fresh and on-message.…
Communication and spatial identity curated for a program bridging inspiration and implementation – keynotes, workshops, mentoring. A data-driven Key Visual visualizes future-proof skills and connects the Austin → Frankfurt phases.…
Pop-Up Store Interactive Installation
Designed a phygital window that explains Porsche E-Performance as an ecosystem through three interaction modules. Using touch sensors, synchronized screen content, and kinetic analog elements, the…
Lamborghini's evolved brand values ("brave, unexpected, authentic") were translated into a next-generation retail experience, reflecting the "Driving Humans Beyond" mission. A spatial concept and global guidelines were developed to ensure…
The sell-in at the HQ in Herzogenaurach is designed – ten product families spread across more than 20 themed marketing islands. The spatial design guides buyers through collections, innovations, and…
The innovative material FUTURELIGHT™ brought to life in European flagship models. Messaging and features quickly lead from curiosity to understanding – technical credibility meets the brand's exploratory DNA.
Projects are under…
Responsible for concepts through to technical implementation and creating style guides to ensure consistent localization for stores and partners in Europe. Expansion to web and performance assets, as well as…
The AMG "experience world" across DTM and 24-hour races was curated, and the official motorsport key visual for two seasons was developed. A unified visual system strengthens the brand's presence…
Projects are under NDA. Full portfolio available on request.
Winning a multi-agency pitch for the redesign of communication spaces at UEFA headquarters. Interactive touchpoints and a revamped cup narrative guide visitors through European football's heritage – conceptually grounded and…
A multi-stage POS campaign was developed for the launch of SmartLife – tailored to today's visual behavior. The communication aims to educate and simultaneously support opticians with clear sales aids…
CORPORATE DESIGN GUIDELINE FOR POS
A concise POS guideline was developed to complement the corporate design framework, and a six-meter-long experience wall was designed: three touchscreens plus a lift-and-learn function…